Beverly Macy: Author, The Power of Real-Time Social Media Marketing, CEO Gravity Summit, UCLA Social Media Instructor
Executive Biography:
A unique thought-leader in the new “real-time” web, Beverly Macy draws on her experience as author, educator and expert on social media marketing to help businesses, brands and individuals leverage social media’s speed to create buzz, strengthen brands, listen to customers and effectively measure results.
Beverly is the co-author of The Power of Real-Time Social Media Marketing, a critical new business book for understanding social media to strengthen a start-up or redefine an existing brand, listen to what your customers think, need, and want, and effectively measure your efforts. She is also the CEO and Co-Founder of Gravity Summit, the premier series of social media marketing conferences that educate, inform and empower businesses and organizations with these new communications tools.
Gravity Summit’s mission to educate is also the foundation of Beverly’s role as teacher of Executive Marketing courses for the UCLA Business and Management Extension program, where she was recognized as “Distinguished Instructor of 2010” by the dean of the program.
Beverly is also a respected professional speaker and consultant with senior executives on real-time social media marketing for global non-profits, leading government agencies and Fortune 500 such as Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, and Boeing. Macy also spent 14 years at Xerox Corporation, where she received top honors for sales and marketing efforts.
Huffington Post Blog http://www.huffingtonpost.com/beverly-macy/
LinkedIn www.linkedin.com/in/beverlymacy
Twitter www.twitter.com/beverlymacy
UCLA Social Media Marketing Class http://smmucla.blogspot.com/
Power of Real Time Social Media Marketing http://www.powerrtm.com/
Rodney Rumford: Co-Founder and Advisor
Rodney has over 21 years experience in the technology industry. He is a true visionary and has authored books on Social Media, Twitter, Business Blogging & Podcasting as well as numerous White Papers that relate to the business and marketing aspects of these technologies.
He has been featured in The Wall Street Journal, Forbes, Fortune, Business Week, Business 2.0 and numerous Associated Press & Reuters articles. His sites have also been featured in the acclaimed “For Dummies” series of books.
Rodney is currently the Product Manager for Lockerz.
He is also the Publisher of www.FaceReviews.com which rates & reviews Facebook applications, as well as provides news and strategy insights about social media trends. He currently resides in Solana Beach, CA
Teri Thompson, Creative Services and Corporate Education Lead
Teri heads Marketing, Media and Innovations with Gravity Summit. She also leads the Corporate Education department of the company, bringing her experience as Adjunct Professor, Woodbury University, to bear.
She is also the co-author of The Power of Real-Time Social Media Marketing. Teri served on the Innovations team at Initiative Media/IPG where she scoured the globe for new platforms from 3-D interactive to electronic ink.
She was Media Director for U2 Bono’s (RED) campaign with partners Apple, Converse, Motorola, Emporio Armani and Gap. Teri has spent 25 years as a marketing executive at ABC, CBS, NBC, and launched Fox Sports Net. While at ABC she created the first on-line video game for a primetime series (“Alias”) with Executive Producer J.J. Abrams starring Jennifer Garner. She oversaw advertising for 210 CBS stations, promoted The Grammys and has created new media and sales campaigns for Fortune 500 companies. Her cutting-edge advertising has received many entertainment industry awards and been featured on national broadcast outlets.
Mark Young, Corporate Development
Mark Young, HBS ’91, brings many years of experience – from Morgan Stanley, London, to McKinsey & Co, to assisting start-ups in funding and business development.
