Gravity Summit Executive Education
Social Media for Business – What You Need To Know
Date: Wednesday, January 18, 2012
Time: 1:00 pm – 4:00 pm, Check in starts at 12:30pm
Cost: $129 Deluxe (includes author-signed book); $99 Standard (without the book)
Seminar Leaders: Beverly Macy, Teri Thompson
Location: Beverly Hills. Bring your laptop to take notes
Reference Book: The Power of Real-Time Social Media Marketing B. Macy / T. Thompson
Info: Call 310-860-4788 or email gravsum@gmail.com
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Social media represents one of the most significant changes in consumer behavior in history, resulting in fundamental shifts in the way marketers and brands communicate and interact with consumers.
Social Media for Business – What You NeedTo Know is an overview seminar designed to empower businesses with the information you need to know about widely used social media platforms: LinkedIn, Facebook, Twitter, and Blogs. Find out you need to have a social media presence and how it can affect your bottom line.
We will provide the practical knowledge and insights you need to know to establish objectives and strategies, properly select the social media platforms to engage consumers, and understand how these efforts can be monitored and measured.
This is a must-attend classroom-style seminar for executives and managers where you will gain the knowledge and expertise to assess your company’s internal capabilities as well as develop successful social media marketing efforts.
SEMINAR AGENDA:
1:00 – 1:30 Introduction to the Social Media for Business Landscape
1:30 – 2:00 LinkedIn for Business
2:00 – 2:30 Facebook for Business
2:30 – 2:45 Break
2:45 – 3:15 Twitter for Business
3:15 – 3:45 Blogs for Business
3:45 – 4:00 Wrap Up
Seminar Leaders
In our roles as marketers, independent business owners, corporate executives, and educators, our unique and powerful convergence of global talent propels the social media intelligence of our clients.
Similar to a world-class athlete trained by gold-medal Olympic coaches, Gravity Summit Executive Education brings our “gold standard” acumen to corporate executives of Fortune 500 companies.
Beverly Macy, Co-Founder and CEO of Gravity Summit LLC
A unique thought-leader in the new “real-time” web, Beverly Macy draws on her experience as author, educator and expert on social media marketing to help businesses, brands and individuals leverage social media’s speed to create buzz, strengthen brands, listen to customers and effectively measure results.
Beverly is the co-author of The Power of Real-Time Social Media Marketing, a critical new business book for understanding social media to strengthen a start-up or redefine an existing brand, listen to what your customers think, need, and want, and effectively measure your efforts. She is also the CEO and Co-Founder of Gravity Summit, the premier series of social media marketing conferences that educate, inform and empower businesses and organizations with these new communications tools.
Beverly has been teaching Executive Marketing courses for the UCLA Business and Management Extension program for the past 10 years, where she was recognized as “Distinguished Instructor of 2010” by the dean of the program.
Beverly is also a respected professional speaker and consultant with senior executives on real-time social media marketing for global non-profits, leading government agencies and Fortune 500 companies such as Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, and Boeing. Macy also spent 14 years at Xerox Corporation, where she received top honors for sales and marketing efforts.
Teri Thompson, Director, Corporate Education, Gravity Summit LLC, President, Rocky Peak Enterprises, LLC; and Adjunct Professor, Social Media, Woodbury University, Burbank, California. Adjunct Professor, California Lutheran University, Thousand Oaks, California. Member of the Los Angeles Area Chamber of Commerce.
Teri specializes in advertising, promotion, real-time social media, branding and emerging technology across entertainment, auto, retail, industries plus government and non-profit agencies. She is the co-author of The Power of Real-Time Social Media Marketing, a critically acclaimed new business book for understanding social media to strengthen a start-up, redefine an existing brand, listen to what customers think, need, and want, and effectively measure social media efforts.
Teri served on the Innovations team at Initiative Media/IPG where she scoured the globe for new platforms from 3-D interactive to electronic ink and researched new ways people are consuming media. She was Media Director for U2 Bono’s (RED) campaign with partners Apple, Converse, Motorola, Emporio Armani and Gap.
Her 25 years as a marketing executive at ABC, CBS, NBC, and Fox Sports Net encompassed a wide array of duties from production to advertising and promotion. While at ABC, she created the first on-line video game for a primetime series (“Alias”) with Executive Producer J.J. Abrams starring Jennifer Garner. She oversaw advertising for 210 CBS stations, promoted The Grammys and has created new media and sales campaigns for Fortune 500 companies. She recently facilitated a Social Media for Business series for the Los Angeles Area Chamber of Commerce membership. In addition, Teri served as a contributing director for the “Doing Business in Europe” program at Hanze University, The Netherlands where she researched social media use by international companies based in Europe.
