Archives

Aug
26

Cool Social Gravity Summit Two-Day Event at Brandman in Irvine

Cool Social Conferences and the Gravity Summit have joined forces to hold a special 2-day conference in Orange County, CA on Monday and Tuesday, November 8th-9th, 2010.  This conference will be taking place at the Irvine Campus of Brandman University located at 16355 Laguna Canyon Road, Irvine CA 92618.

SPEAKERS AND TOPICS
November 8 – Social Media and Business topics will include:
-What is SOCIAL CRM and how are top brands getting results from it
-What Makes content “GO VIRAL”
-Social Media and Diversity Marketing

November 9 – Social Media and Government topics will include:
-Social Media and Political Campaigns
-Social Media and Prop 8
-Social Media in agencies such as Transportation, Parks, Municipal Government

DATE: Monday and Tuesday. November 8 & 9, 2010

REGISTRATION: Seating is limited and registration is open now.
COME FOR 1 DAY or 2 DAYS - INCLUDES LUNCH
$99 for 1 day
$159 for 2 days

http://coolsocialgravitysummit.com/?page_id=7 or
http://graviitysummit.com/register

Call Beverly Macy 310-860-4788 for more info

SEMINAR FOCUS:
The Cool Social Gravity Summit event is pleased to announce this exclusive two-day day intensive social media marketing seminar to be held on Monday and Tuesday, November 8 & 9, 2010 at the Brandman University in Irvine, CA.

Everyone’s using social media today in varying degrees and are experiencing varying degrees of success.

At this event attendees will hear from their peers in business and/or in government about best practices and lessons learned and the immersed in a full day of information, education, networking, and conversation with peers.

The Cool Social Gravity Summit event will be unique in that we will be joined by people famous in their field of popular culture who are active on Twitter and in social media. We’ll discuss the role these new tools play in today’s culture and how that affects your business.

Join social Beverly Macy and Bob Fine and their guests of expert social media marketing practioners in this classroom-like setting, as they share their secrets for getting initiatives off the ground and pointed in the right direction.

Aug
24

TubeMogul Speaking at CoolSocialGravitySummit Nov 8

From Silicon Alley

There are 10 independent YouTube stars who made over $100,000 in the past year, according to a study done by analytics and advertising company TubeMogul.

From July 2009 to July 2010, TubeMogul used their viewership data to estimate the annual income for independent YouTube partners, which they define as anyone who is not part of a media company or brand.

Here’s how they got their estimates:

  • Revenue only comes from banner ads served near content (we ignored pre-roll or overlay since we can’t easily isolate by publisher).
  • Since YouTube banner ads have a two-second load delay, we estimate 2.59% of viewers click away before an ad loads based on separate research.
  • Ads were served near all videos that loaded (since there are partners, this is generally true).
  • CPM for the banner ads was $1.50 (Google auctions a lot of this inventory off; we rounded this 2009 estimate down to be conversative).
  • YouTube is splitting ad revenue with partners 50-50.
community-channel-natalie-tran-waving

Natalie Tran probably earned around $101,000

Basically, take their views from the past year, assume a few don’t stick around long enough for an ad to load, divide that number by 1,000, multiply by $1.50 and divide that number in half.

Conservative estimates? Sure. But with that math, you get a pretty decent estimate of how much these YouTube celebrities are making from just the banner ads on their channel. So, without further ado, here are the highest earning YouTube stars!

Aug
18

Gravity Summit Alumni David Reis of DEI Sponsoring Event to Support Gulf Coast

LOS ANGELES, CA - August 18, 2010 – Leading social media marketing agency DEI Worldwide is taking ‘action’ by sponsoring a charity event to benefit the Citizen Gulf Project in celebration of the CitizenEffect’s
National Day of Action. All donations from the benefit will go toward the fishing families’ children that have been affected by the oil spill. The funds will be used for school supplies, uniforms, enrichment
classes, and recreational activities.

Scheduled for Wednesday, August 25th at 7:30 p.m., the charity event will take place in Santa Monica at the Sulkin Secant Gallery located at 2525 Michigan Avenue at the Bergamot Station. There will be special guests including Jeff Sulkin who will speak about the oil spill’s environmental impact and live music from local artists such as Jason Soudah and Echo The Sky.

Each person who purchases a ticket to the event, which range in price from $10 - $500, will be entered into a raffle for a chance to win one of several gift bags. Food and drinks will also be served.

“We’re so excited to have the opportunity to lend a helping hand to the community that has suffered so much during this difficult time,” said DEI Worldwide President and CEO David Reis. “I believe if we can all
come together and take action, we can truly make a difference.”

For more details and event tickets:
http://citizengulfsantamonica.eventbrite.com/


Jonalyn Morris PR
O: 310-398-9372 | M: 323-376-3632 | jonalyn@jonalynmorrispr.com

Aug
16

Cool Social Gravity Summit Announces Business and Government Advisory Chairpersons

Two-Day Social Media Conference at Brandman University focuses on Business and Government

08.16.2010 – Beverly Hills, CA Cool Social Gravity Summit is pleased to announce Advisory Chairpersons for two-day Business and Government Social Media Marketing conference to be held on November 8 & 9 at Brandman University in Irvine, CA.

Stephen Kruger, CEO of Interactive Buzz, will be the Official Host the Business Day on Monday, November 8th. Stephen is a seasoned executive within the online Social Media industry. Mr. Kruger has provided the highest quality campaigns for some of the most prestigious agencies and brands. His knowledge of online Social Media Marketing, creating and leveraging traditional and Internet based assets brings enthusiastic vision to the evolving world of the Social Media landscape. Mr. Kruger holds the position of CEO/Founder of Interactive Buzz, LLC. Mr. Kruger has developed a proprietary campaign management engine, Buzzing Online™ that advances Social Media campaigns produced by Interactive Buzz and is a cloud computing application in full compliance with the latest FTC Guides for Social Media.

Ted Nguyen, who oversees public communications and media relations activities for the Orange County Transportation Authority, will be the Official Host of the Government 2.5 day on Tuesday, November 9th.

Ted’s most recent accomplishment for OCTA includes winning the communications industry’s most-prestigious honor, the national Silver Anvil award from the Public Relations Society of America in 2008 for best issues management program during a 10-day strike of bus drivers. The previous year, the OCTA team won the national award of excellence from PRSA for its community relations program for construction outreach for the Garden Grove Freeway (SR-22). In 2007, Ted was honored as the “PR person of the year” by PR News magazine at the National Press Club in Washington, D.C.

“We are delighted to welcome Stephen and Ted as our Advisory Chairpersons for the upcoming two-day event,” said Bob Fine, is the founder of Cool Blue Company LLC and creator of the Cool Twitter Conference World Tour (now Cool Social Conference) and Government 2.5. “Both are noted in their field and will help build an outstanding agenda that will deliver value to the attendees.”

Cool Social and Gravity Summit announced their partnership in co-producing this conference on August 9, 2010. The conference will feature speakers and panels discussing best practices and lessons learned regarding social media marketing.

Marketing Professionals, Advertisers and Corporate Communications Executives, Public Relations, C-Level Executives and managers from government agencies from all around Southern California should plan to attend the event at Brandman University on November 8th & 9th, 2010.

Sponsorships are available and registration is OPEN. Contact Beverly Macy, CEO of Gravity Summit, 310-860-4788 for more information.

Aug
15

Beverly Macy on NPR’s Weekend Edition with Liane Hansen

With back-to-school season under way, many retailers are turning to a newfound marketing force: online “haul” videos that feature young women sitting before webcams, sharing with the world everything they bought, or “hauled” home, from the mall.

Some “haulers” draw more than 75 million views, and Beverly Macy, a marketing executive who teaches social media marketing at the UCLA Business and Management Extension Program, tells NPR’s Liane Hansen that retailers are beginning to take notice.

Retailers even give some of the more popular “haulers” gift certificates that are acknowledged on the videos, she says. And though it may seem as though companies are taking major risks in letting these young fashionistas have a role in their marketing, Macy says it’s a risk worth taking.
“What the social media sphere is all about is authenticity,” she says. “And retailers are willing to take the risk that the reviewers, so to speak — the young girls in this case — will be very honest and their audience will appreciate the honesty.”

Macy, author of the forthcoming book The Power of Real Time Social Media Marketing, says social media is no longer being seen as a fleeting trend, and more companies are embracing it as an established business practice.

“Brands are trying to find, obviously, the return on investment,” she says. “In the case of the teen haulers, if you’ve got an audience of 20,000-30,000-40,000 people that are going to watch what you have to say, and they are people who are potentially going to buy the product, again, that is a return of investment.

“And, think about it: The brand is not spending very much money to do this. So it’s a pretty good deal for everybody.”