Awards Program “Excellence in Social Media Marketing”

SPONSORED BY PEOPLEBROWSR
Hosts: Rodney Rumford and Beverly Macy, Co-Founders of Gravity Summit, Van Anderson, Program Director, Leadership, Entrepreneurship, Marketing, International Trade & Commerce, UCLA Extension
Gravity Summit, helmed as the ‘gold standard’ of social media marketing events, is pleased to announce the recipients of the event’s first Excellence in Social Media Marketing awards.

These awards were created to recognize the superior understanding and use of social media marketing tools by well known brands, businesses and individuals.

1. Excellence in Social Media Marketing in Business to Eastman Kodak
Eastman Kodak Company is recognized for the company’s vision and outstanding achievements in using social media to connect and engage with consumers and grow its brand in the 21st Century. Kodak recently leveraged social media to crowdsource the name of its newest pocket video camera. Kodak also produced a Social Media Tips Booklet sharing key learnings and best practices to help businesses develop an effective social media plan. The booklet is available at kodak.com/go/followus. Accepting the award on behalf of Kodak will be Jeffrey Hayzlett, Chief Marketing Officer and Vice President of Kodak.

2. Excellence in Social Media Marketing in Entertainment to Felicia Day
Co-presented by the UCLA Extension Business and Management Department, this award is being presented to Actress, Internet and Twitter star Felicia Day, who has achieved phenomenal success in digital, interactive and social media. Her web series, “The Guild” has achieved over 25 million total views and she has over 1.7 million followers on Twitter. Her video, “Do You Wanna Date My Avatar” has over 7 million views and sales of the MP3 reached #1 on iTunes and Amazon.

3. Excellence in Social Media Marketing in Social Good to Domino Foods
In 2009, Domino embarked on the company’s first social media campaign to talk to consumers about the Great American Bake Sale, a national campaign that mobilizes Americans to end childhood hunger by hosting bake sales in their community. . The social media campaign with agency DEI Worldwide included word of mouth/conversational marketing, Facebook and Twitter strategies and contributed to over 2,000 bake sales being held across the country and over $1.2 million dollars being raised.