(Beverly Hills, CA)  Gravity Summit Events, a series of business conferences focused on Social Media Marketing, is pleased to announce it is adopting Operation Smile as its first charitable partner for the upcoming Gravity Summit NYC event at Young & Rubicam Brands on Monday, November 16.  To help Operation Smile reach their social media fund raising goal of 140 Smiles, Gravity Summit and Operation Smile are also partnering on a Benefit Tweet-Up the evening of November 16 from 6:00 - 9:00 p.m. at the Roger Smith Hotel located at 501 Lexington Avenue.   The event will be attended by New York’s top social media experts and innovators and entertainment will be provided by Nic Adler of the famous Roxy Theater.

During Gravity Summit’s NYC one-day conference which is focused on social media’s impact on entertainment, media, advertising and business, Operation Smile, a worldwide children’s medical charity, will share with attendees their social media strategy for building their brand and raising funds that  repair cleft lips, cleft palates, and other facial deformities for children around the world.  Operation Smile medical volunteers provide a child with a life transforming surgery in as few as 45 minutes and for as little as $240.

“We are delighted that Operation Smile will be such an integral part of Gravity Summit’s New York event, from presenting a valuable case study to attendees at the conference to partnering on our first Benefit Tweet-Up after Party,”   said Beverly Macy, CEO, Gravity Summit Events. “Through donations from corporate sponsors, contributions from attendees coming  to the Gravity Summit Tweet-Up, and online donation efforts, we hope to raise enough money to fund 20 of these incredible surgeries,”

Gravity Summit events help bridge the gap between the new Social Media Marketing tools and the business community.  We seek to help educate and inform marketing professionals, small business owners, advertisers, and c-Level executives, and others, about the exciting new marketing and communications landscape that is evolving daily.

Gravity Summit NYC will also feature speakers from Current TV, SyFy Channel, Adweek, BusinessWeek, Columbia Records, Deep Focus, Intuit, Domino’s, The Roger Smith Hotel, The Roxy Theatre and Twitter for Dummies author Laura Fitton.

Gravity Summit Details:
Where: Young & Rubicam offices, 285 Madison Avenue New York, NY
When: Monday November 16th, 8am – 5pm
Contact: Beverly Macy 310-860-4788
More Details and to Register: www.GravitySummit.com

Gravity Summit Smiles Official Tweet-Up:
Where: Roger Smith Hotel, 501 Lexington Avenue, New York, NY
When: Monday November 16th 6 – 9pm
Entertainment provided by Nic Adler of the Roxy Theater LA

Visit www.140smiles.org, Operation Smile’s Twitter based fundraising campaign and donate with the code GRAVSUM.  Link to the site in Tweets, Facebook, your blog and anywhere people will find it and take action.