Gravity Summit NYC
8:30 AM — Registration – Prepare for the day (please be on time) Join us for a scrumptious breakfast and lots of networking.
9:00 AM — Welcome and Introduction Co—Hosts: Beverly Macy, Rodney Rumford
Setting the stage for a full day, we’ll introduce the core concepts of social media and review the speaker agenda. The take aways from this event will provide the attendees with the knowledge, perspectives and insights to the next wave of effects Twitter, social media and the real-time marketing are having on business.
9:10 AM — Social Media Marketing Overview, Beverly Macy, Gravity Summit
Beverly teaches Social Media Marketing at UCLA and works with clients at all levels to understand how social media tools fit into the traditional Integrated Marketing plan. She will discuss the social media marketing landscape, giving best practice examples of how major brands are using Social Media as a fast, efficient, and relatively low-cost way to get their message directly to an audience. Learn how companies from all industries are changing the ways in which they engage with their customers and associates.
9:20 AM – AM Keynote VML Inc., Mike Lundgren – Partner, Director Innovation Strategy– “How Social Media is affecting advertising and branding”
VML is a preeminent Young and Rubicam Brands partner company that was recently named a Leader in the Forrester Wave™: US Interactive Agencies – Strategy And Execution, Q3 2009. Mike Lundgren has been providing insights and thought leadership on emerging trends and disruptive technologies and innovation to the industry for many years and is a highly sought-after speaker on this topic. With advertising and the new technologies grabbing an ever greater share of the total advertising dollar, the need for accountability is greater now than ever. Join Mike for this bird’s eye view of how agencies are working with brands to implement social media campaigns to help ensure the best visibility in the market for the client and how this is affects businesses today.
9:40 AM – Syfy – Matthew Chiavelli, VP, Broadband & Mobile
Syfy has traditionally had a huge presence at Comic-Con San Diego, but took a different approach in July 2009 following the channel’s rebrand earlier that month. Part of Syfy’s presence was a free iPhone application that served as a Syfy companion piece allowing visitors at the convention to share their photos from the con as well as follow Syfy’s latest news coverage during the event. Hear Matthew discuss his role in the Syfy presence at Comic-con and the creation of the Syfy Comic-Con app.
10:05 AM – Twitter for Dummies, Laura Fitton, Author
Twitter has changed everything. Even businesses not using Twitter are affected by it because their clients, customers, partners, and competitors may already be in the “Twitterverse”. Called by some Twitter’s original Cinderella story or a “Queen” of Twitter, Laura “@Pistachio” Fitton is the founder of www.oneforty.com. Credited with explaining Twitter’s business value to Guy Kawasaki and dozens of other tech leaders, she’s been speaking professionally about the business use of Twitter since October 2007, and launched Pistachio Consulting, the first Twitter for Business consultancy, in September 2008.
10:25 AM – Networking Break
10:45 – AdWeek, Brian Morrisey, Digital Editor
Brian is the digital editor at Adweek, where he writes about innovative, effective ways companies reach consumers through digital channels. He’s reported on digital advertising for eight years for publications such as DM News, ClickZ and Silicon Alley Reporter. Find out how the industry views these changes from a 3rd party perspective. Who’s doing it right and what lessons can be learned by your business?
11:05 – Deep Focus, Ian Schafer, CEO
Deep Focus is the visionary creator of the “MadMen Yourself” social campaign for AMC’s hit series MadMen. Ian Schafer, President and Founder of Deep Focus, has been consistently redefining the way entertainment properties are marketed online. In 2002, Ian founded Deep Focus to bring a holistic suite of marketing and promotional solutions to the entertainment industry. Deep Focus’ current clients include America Online, Dimension Films, HBO, MGM, Universal Music Group, 20th Century Fox, and many others.
11:25 – Current Media, David Neuman, President of Programming
The Internet and social media has dramatically changed the landscape on how independent content producers can get exposure. Find out how Current Media has approached the new media market hat is about what’s going on in your world: all the things you and your friends are actually interested in — that you won’t find on any other news site or cable TV channel. David Neuman is Current’s President of Programming, overseeing content on three television networks (US, UK/Ireland, and Italy), as well as the original video featured on www.current.com. Neuman leads a team of over 200 creative personnel based mainly in San Francisco.
11:45 – Twitter & PhotoSharing to Drive Business Results, Rodney Rumford, Gravity Summit
Rodney is a major force in the social media world today. He will discuss Twitter as a Business Tool; how you choose to use that tool will be determined by what you want to use it for: ie. news distribution, customer service, sales, branding, extending product awareness, product launches, promotion, relationship building, etc. He is also the CEO of TweetPhoto, a new photo sharing service and will discuss the value of photo sharing in customer engagement.
12:05 —Bing, Paul Yiu, Group Program Manager – “Amplifying Twitter’s Value with Search”
A new era of search is emerging as real-time data from platforms like Twitter and Facebook integrate with search algorithms to build a smarter, more cohesive hierarchy of social content. As search begins to curate the real-time fire hose, businesses now have a unique opportunity to monitor awareness and the zeitgeist of conversation bubbling up around their brand. Paul Yiu, the lead program manager behind Bing’s recently announced integration with Twitter, will share how businesses can leverage the valuable conversations around their brand by using search to surface important trends and buzz-worthy topics from the Twittersphere.
12:30 – Networking Lunch
1:30 BUSINESS CASE STUDIES
The sudden emergence of social media has been happening for the last couple of years, but the importance of building communities online for brand awareness and increased revenue generation is just coming into focus. These speakers will explore the art of managing social communities and how this relates to media relations, customer service, and employee interaction with social media. They will also discuss the best practices as well as the lessons learned as they have ventured out into the new social media realm.
1:30 – Case Study Domino’s, Ramon deLeon, COO, Domino’s Chicago
1:45 – Case Study The Roxy Theater, Nic Adler, Owner
2:00 – Case Study Operation Smile, Renee Hamilton (former) Social Media Manager
2:15- Case Study TurboTax, Scott Gulbransen, Corporate Public Relations
2:30 – Case Study The Roger Smith Hotel, Adam Wallace, Brian Simpson
2:45 – Case Study, Columbia Records, Christian Schlager, Sr. Director, Digital Marketing
3:00 PM – Networking Break
3:20 PM – PM KEYNOTE, Larry Chiang, Author, “What They Don’t Teach You At Stanford Business School” and blogger for Business Week
Larry doesn’t believe the best business tips, strategies, techniques and ideas are always taught in b-school. “What They Don’t Teach You at Stanford Business School” is a sequel to a book that he did not write. The original book was written by his mentor, Mark McCormack. Larry’s blog posts for Business Week typically take an irreverent view of the technology market and the emerging “social web”, but his insights prove meaningful and helpful to businesses seeking to take a realistic view of how social media is affecting their company.
3:45 PM – Bringing It All Together – Which Tools to Use, How To Get Started Beverly Macy, Rodney Rumford
Discussion on how you can establish strategic objectives and ROI targets for successful social media campaigns. Find out how to get started in the Social Media world and move in the right direction to meet your business objectives.
4:10 PM – Expert Q&A
Prepare to put your new knowledge into action! Your brain is going to feel very, very full.
4:30 PM – Adjourn
5:30 PM –TWEETUP /After Party at The Roger Smith Hotel – FREE and open to everyone
