Gravity Summit NYC

8:30 AM — Registration - Prepare for the day (please be on time) Join us for a scrumptious breakfast and lots of networking.

9:00 AM — Welcome and Introduction Co—Hosts: Beverly Macy, Rodney Rumford
Setting the stage for a full day, we’ll introduce the core concepts of social media and review the speaker agenda. The take aways from this event will provide the attendees with the knowledge, perspectives and insights to the next wave of effects Twitter, social media and the real-time marketing are having on business.

9:10 AM — Social Media Marketing Overview, Beverly Macy, Gravity Summit
Beverly teaches Social Media Marketing at UCLA and works with clients at all levels to understand how social media tools fit into the traditional Integrated Marketing plan. She will discuss the social media marketing landscape, giving best practice examples of how major brands are using Social Media as a fast, efficient, and relatively low-cost way to get their message directly to an audience. Learn how companies from all industries are changing the ways in which they engage with their customers and associates.

9:20 AM - AM Keynote VML Inc., Mike Lundgren – Partner, Director Innovation Strategy– “How Social Media is affecting advertising and branding”
VML is a preeminent Young and Rubicam Brands partner company that was recently named a Leader in the Forrester Wave™: US Interactive Agencies – Strategy And Execution, Q3 2009. Mike Lundgren has been providing insights and thought leadership on emerging trends and disruptive technologies and innovation to the industry for many years and is a highly sought-after speaker on this topic. With advertising and the new technologies grabbing an ever greater share of the total advertising dollar, the need for accountability is greater now than ever. Join Mike for this bird’s eye view of how agencies are working with brands to implement social media campaigns to help ensure the best visibility in the market for the client and how this is affects businesses today.

9:40 AM - Syfy - Matthew Chiavelli, VP, Broadband & Mobile

Syfy has traditionally had a huge presence at Comic-Con San Diego, but took a different approach in July 2009 following the channel’s rebrand earlier that month.  Part of Syfy’s presence was a free iPhone application that served as a Syfy companion piece allowing visitors at the convention to share their photos from the con as well as follow Syfy’s latest news coverage during the event.  Hear Matthew discuss his role in the Syfy presence at Comic-con and the creation of the Syfy Comic-Con app.

10:05 AM – Twitter for Dummies, Laura Fitton, Author
Twitter has changed everything. Even businesses not using Twitter are affected by it because their clients, customers, partners, and competitors may already be in the “Twitterverse”. Called by some Twitter’s original Cinderella story or a “Queen” of Twitter, Laura “@Pistachio” Fitton is the founder of www.oneforty.com. Credited with explaining Twitter’s business value to Guy Kawasaki and dozens of other tech leaders, she’s been speaking professionally about the business use of Twitter since October 2007, and launched Pistachio Consulting, the first Twitter for Business consultancy, in September 2008.

10:25 AM - Networking Break

10:45 – AdWeek, Brian Morrisey, Digital Editor
Brian is the digital editor at Adweek, where he writes about innovative, effective ways companies reach consumers through digital channels. He’s reported on digital advertising for eight years for publications such as DM News, ClickZ and Silicon Alley Reporter. Find out how the industry views these changes from a 3rd party perspective. Who’s doing it right and what lessons can be learned by your business?

11:05 – Deep Focus, Ian Schafer, CEO
Deep Focus is the visionary creator of the “MadMen Yourself” social campaign for AMC’s hit series MadMen. Ian Schafer, President and Founder of Deep Focus, has been consistently redefining the way entertainment properties are marketed online. In 2002, Ian founded Deep Focus to bring a holistic suite of marketing and promotional solutions to the entertainment industry. Deep Focus’ current clients include America Online, Dimension Films, HBO, MGM, Universal Music Group, 20th Century Fox, and many others.

11:25 – Current Media, David Neuman, President of Programming
The Internet and social media has dramatically changed the landscape on how independent content producers can get exposure. Find out how Current Media has approached the new media market hat is about what’s going on in your world: all the things you and your friends are actually interested in — that you won’t find on any other news site or cable TV channel. David Neuman is Current’s President of Programming, overseeing content on three television networks (US, UK/Ireland, and Italy), as well as the original video featured on www.current.com. Neuman leads a team of over 200 creative personnel based mainly in San Francisco.

11:45 - Twitter & PhotoSharing to Drive Business Results, Rodney Rumford, Gravity Summit
Rodney is a major force in the social media world today. He will discuss Twitter as a Business Tool; how you choose to use that tool will be determined by what you want to use it for: ie. news distribution, customer service, sales, branding, extending product awareness, product launches, promotion, relationship building, etc. He is also the CEO of TweetPhoto, a new photo sharing service and will discuss the value of photo sharing in customer engagement.

12:05 —Bing, Paul Yiu, Group Program Manager – “Amplifying Twitter’s Value with Search”
A new era of search is emerging as real-time data from platforms like Twitter and Facebook integrate with search algorithms to build a smarter, more cohesive hierarchy of social content. As search begins to curate the real-time fire hose, businesses now have a unique opportunity to monitor awareness and the zeitgeist of conversation bubbling up around their brand. Paul Yiu, the lead program manager behind Bing’s recently announced integration with Twitter, will share how businesses can leverage the valuable conversations around their brand by using search to surface important trends and buzz-worthy topics from the Twittersphere.

12:30 – Networking Lunch

1:30 BUSINESS CASE STUDIES
The sudden emergence of social media has been happening for the last couple of years, but the importance of building communities online for brand awareness and increased revenue generation is just coming into focus. These speakers will explore the art of managing social communities and how this relates to media relations, customer service, and employee interaction with social media. They will also discuss the best practices as well as the lessons learned as they have ventured out into the new social media realm.

1:30 – Case Study Domino’s, Ramon deLeon, COO, Domino’s Chicago
1:45 - Case Study The Roxy Theater, Nic Adler, Owner
2:00 - Case Study Operation Smile, Renee Hamilton (former) Social Media Manager
2:15- Case Study TurboTax, Scott Gulbransen, Corporate Public Relations
2:30 - Case Study The Roger Smith Hotel, Adam Wallace, Brian Simpson
2:45 - Case Study, Columbia Records, Christian Schlager,  Sr. Director, Digital Marketing

3:00 PM – Networking Break

3:20 PM – PM KEYNOTE, Larry Chiang, Author, “What They Don’t Teach You At Stanford Business School” and blogger for Business Week
Larry doesn’t believe the best business tips, strategies, techniques and ideas are always taught in b-school. “What They Don’t Teach You at Stanford Business School” is a sequel to a book that he did not write. The original book was written by his mentor, Mark McCormack. Larry’s blog posts for Business Week typically take an irreverent view of the technology market and the emerging “social web”, but his insights prove meaningful and helpful to businesses seeking to take a realistic view of how social media is affecting their company.

3:45 PM - Bringing It All Together - Which Tools to Use, How To Get Started Beverly Macy, Rodney Rumford
Discussion on how you can establish strategic objectives and ROI targets for successful social media campaigns. Find out how to get started in the Social Media world and move in the right direction to meet your business objectives.

4:10 PM - Expert Q&A
Prepare to put your new knowledge into action! Your brain is going to feel very, very full.

4:30 PM - Adjourn

5:30 PM –TWEETUP /After Party at The Roger Smith Hotel – FREE and open to everyone

Sponsorship will highlight Bing’s contribution to the Real Time Social Web

BEVERLY HILLS, Calif., Oct. 19 /PRNewswire/ — Gravity Summit is pleased to announce that Bing(TM), Microsoft’s new decision engine, will be the Title Sponsor for Gravity Summit’s upcoming Social Media Marketing for Business conference at Young & Rubicam Brands’ Ney Conference Center located at 285 Madison Avenue, New York, NY.

The upcoming Gravity Summit NYC event will provide richer-level and best practice insights on how businesses are using social media to give relevance and meaning to their marketing. Bing will join speakers from Current TV, the SyFy Channel, VML, Adweek, Columbia Records, Business Week, Twitter for Dummies, and Deep Focus. The event also features case studies from TurboTax, Domino’s, Operation Smile, The Roger Smith Hotel, and the famous Roxy Theater on Sunset.

Bing is a new search service designed to help users navigate through the rampant excess of information on the Web to get to what they’re looking for more quickly. By focusing on delivering the best search results in a more organized way, Bing users are able to find what they need quickly and ultimately make more informed decisions in areas like shopping, travel, local and health.

“The opportunity to have Bing as our Title Sponsor at the event is very exciting. The focus of Gravity Summit NYC is Twitter and the Real Time Social Web and search is critical to this space. Bing has recognized the importance of real time search and is incorporating features into the Bing search experience,” said Rodney Rumford, founder of Gravity Summit. “Having your brand perceived as relevant via social media is quickly becoming the standard by which businesses and brands are being judged by consumers and we look forward to exploring this concept further with cutting edge social media brands like Bing.”

“Gravity Summit events educate, inform and empower business audiences with high value and relevant content,” added Beverly Macy, CEO of Gravity Summit. “Our choice of sponsors and speakers reflects our commitment to delivering top-quality information to our attendees and online audience - senior executives and decision makers from Fortune 500 companies as well as small and mid-sized businesses.”

Gravity Summit events help bridge the gap between Social Media Marketing tools and the business community by educating and informing marketing professionals, small business owners, advertisers, and c-Level executives, about how the marketing and communications landscape is evolving daily. Gravity Summit NYC is also sponsored by Young & Rubicam Brands, TurboTax, TweetPhoto, and GoDaddy. Additional sponsorship opportunities are still available.

For more information, please visit: http://www.gravitysummit.com

(Beverly Hills, CA)  Gravity Summit Events, a series of business conferences focused on Social Media Marketing, is pleased to announce it is adopting Operation Smile as its first charitable partner for the upcoming Gravity Summit NYC event at Young & Rubicam Brands on Monday, November 16.  To help Operation Smile reach their social media fund raising goal of 140 Smiles, Gravity Summit and Operation Smile are also partnering on a Benefit Tweet-Up the evening of November 16 from 6:00 - 9:00 p.m. at the Roger Smith Hotel located at 501 Lexington Avenue.   The event will be attended by New York’s top social media experts and innovators and entertainment will be provided by Nic Adler of the famous Roxy Theater.

During Gravity Summit’s NYC one-day conference which is focused on social media’s impact on entertainment, media, advertising and business, Operation Smile, a worldwide children’s medical charity, will share with attendees their social media strategy for building their brand and raising funds that  repair cleft lips, cleft palates, and other facial deformities for children around the world.  Operation Smile medical volunteers provide a child with a life transforming surgery in as few as 45 minutes and for as little as $240.

“We are delighted that Operation Smile will be such an integral part of Gravity Summit’s New York event, from presenting a valuable case study to attendees at the conference to partnering on our first Benefit Tweet-Up after Party,”   said Beverly Macy, CEO, Gravity Summit Events. “Through donations from corporate sponsors, contributions from attendees coming  to the Gravity Summit Tweet-Up, and online donation efforts, we hope to raise enough money to fund 20 of these incredible surgeries,”

Gravity Summit events help bridge the gap between the new Social Media Marketing tools and the business community.  We seek to help educate and inform marketing professionals, small business owners, advertisers, and c-Level executives, and others, about the exciting new marketing and communications landscape that is evolving daily.

Gravity Summit NYC will also feature speakers from Current TV, SyFy Channel, Adweek, BusinessWeek, Columbia Records, Deep Focus, Intuit, Domino’s, The Roger Smith Hotel, The Roxy Theatre and Twitter for Dummies author Laura Fitton.

Gravity Summit Details:
Where: Young & Rubicam offices, 285 Madison Avenue New York, NY
When: Monday November 16th, 8am – 5pm
Contact: Beverly Macy 310-860-4788
More Details and to Register: www.GravitySummit.com

Gravity Summit Smiles Official Tweet-Up:
Where: Roger Smith Hotel, 501 Lexington Avenue, New York, NY
When: Monday November 16th 6 – 9pm
Entertainment provided by Nic Adler of the Roxy Theater LA

Visit www.140smiles.org, Operation Smile’s Twitter based fundraising campaign and donate with the code GRAVSUM.  Link to the site in Tweets, Facebook, your blog and anywhere people will find it and take action.

Gravity Summit NYC will be held on November 16, 2009 at Young & Rubicam Brands’ Ney Center at 285 Madison Avenue - the same address as Madmen Agency Sterling Cooper…