Hip Hop Legend and Twitter Star MC Hammer to Keynote Gravity Summit at Harvard 8-31-09

Gravity Summit is pleased to announce that MC Hammer, the multi-platinum selling rapper and Executive Producer and star of A & E’s new reality series Hammertime, will be the featured keynote speaker at the upcoming Social Media Marketing for Business conference at the Harvard Faculty Club in Cambridge, MA on August 31, 2009.

The theme of this year’s event is “Twitter and social media’s role in today’s culture and how that impacts your business today,” and in his keynote address, Hammer will speak to an audience of business, advertising, marketing and public relations executives on how social media is impacting the world of entertainment, the role it plays in his career and how social media was incorporated into his new reality series.

As a legendary icon in pop culture, Hammer was considered a forefather and innovator of pop rap and dance and has an impressive string of hits including, “Too Legit to Quit” and “U Can’t Touch This.”

Recently, Hammer has emerged as a Twitter and social media ‘star’ and attributes his popularity resurgence to his savvy use of these new tools.  In fact, he’s incorporated Twitter into his new show and is using a Flipcam for recording footage and sharing it with fans.  He says his knowledge and use of these tools comes from “being located in Silicon Valley, wanting to see video on the internet and being connected and getting an early understanding of the applications and the solutions.”

With over 1 Million followers on Twitter and a very effective social media presence; MC Hammer has reinvented his brand and taken it to a highly effectively level in a very short amount of time. He truly is one of the rare Celebrities that “Get’s It” and fully understands the far reaching business implications and high impact benefits of a properly implemented social media strategy.

“Speakers invited to participate at Gravity Summit events are selected based on industry expertise and thought-leadership,” says Beverly Macy, CEO of Gravity Summit.  “We are delighted Hammer has agreed to provide his unique insights into social media marketing strategies and know our business audience will benefit greatly from his marketing savvy and social media expertise.”