Twitter Star, Author, and Modern Day Entrepreneur, Gary Vaynerchuk Will Discuss How Social Media Put Wine Library TV on the Map and Landed Him a Seven-Figure Book Deal

07.13.2009 – BEVERLY HILLS - Gravity Summit is pleased to announce that Gary Vaynerchuk (aka “garyvee” on Twitter) will be a featured speaker at the upcoming Social Media Marketing for Business conference at the Harvard Faculty Club in Cambridge, MA on August 31, 2009.

The theme of this year’s event is “Twitter and social media’s role in today’s culture and how that impacts your business today,” and in his featured remarks, Gary will speak to an audience of business, advertising, marketing and public relations executives on how social media is impacting his role as an entrepreneur and author and how he has used social media to build a following of over 600,000 fans via Twitter, viral video and Facebook.

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”

Gary’s landmark seven-figure book deal with Harper Studio was featured in The Wall Street Journal.

“Gary built the Wine Library TV brand in less than a year with smart use of social media,” says Rodney Rumford, founder of Gravity Summit. “Gary will provide the best practices and lesson learned for our business audience. He is a compelling speaker and his experience, enthusiasm, and insights into how to use these neww communications tools will be of great benefit to our attendees.”

Gravity Summit events help bridge the gap between the new Social Media Marketing tools and the business community. Gravity Summit events seek to help educate and inform marketing professionals, small business owners, advertisers, and c-Level executives, and others, about the exciting new marketing and communications landscape that is evolving daily.
In 2009 Gravity Summit events have been held at the University of California, Los Angeles, Stanford, and the University of California, Irvine.

With the upcoming event at Harvard, Gravity Summit continues to serve the business community and provide quality content and information to companies and corporations. Earlybird registration is now open. For more information, please visit: http://www.gravitysummit.com/register