Gravity Summit is pleased to announce that Young & Rubicam’s Chief Insights Officer John Gerzema will be the opening keynote for the upcoming Social Media Marketing for Business event at the University of California, Irvine on June 22, 2009. Gerzema is the author of the bestselling book “The Brand Bubble,” that was named to the BusinessWeek Best Seller List and was hailed by AdAge as one of the “Books You Should Have To Read.”
The theme of John’s keynote is how marketers are reconnecting with their customers using social media. Attendees will learn firsthand about the four cultural values shifts shaping new consumer strategies and brand behavior. John will also demonstrate how marketers are reconnecting with their customers using social media, search, inventive pricing, distribution and ideas beyond traditional communications.
“My talk will focus on how consumers are changing as a result of the recession and how companies are employing a myriad of new creative strategies to reconnect to their new mindset. Consumers are rapidly changing, and many of the best companies are as well,” said John.
John is recognized as one of America’s early founders of Account Planning. He co-founded Account Planning at Fallon Worldwide in 1992 and was integral to its growth in the mid-90’s, when Fallon tripled in size, was named Advertising Age’s “Agency Of The Year” (1996), and earned an A+ management rating in ADWEEK (2004). His client experience includes Coca-Cola, BMW, McDonald¹s, Citibank, Sony in Japan and China, Nikon, and Nikon Digital.
Gravity Summit events help bridge the gap between the new Social Media Marketing tools and the business community. Additional speakers for the UC Irvine event on June 22 include Cisco Systems, Intuit, Domino’s, LinkedIn, Visible Technologies, and the SoCal Action Sports Network.
