Gravity Summit has announced a stellar group of corporate communications and social media veterans participating on its Integrating Social Media Into The Corporate Communications Mix panel at their daylong event on May 5th.

The panelists include:
Jeanette Gibson, Director, New Media at Cisco
Ginger Tulley, Director of Marketing at Six Apart
Brandee Barker, Director of Communications at Facebook

The panel will explore the intersection of social media and corporate communications as it relates to media relations, branding management, employee interaction with social media, and executive, crisis and internal communications.

“The collision of new media and corporate communications has been happening for at least 10 years, but no one fully realized the implications until the last few years,” said Steve Farnsworth, panel moderator and a director at the Silicon Valley Brand Forum. “These panelists have earned every scar they have through real world experience. It is very exciting to have them on stage to share their lessons learned. Their insights will help form effective practices for other marketing professionals in this largely uncharted territory.”

The full day event will feature speakers discussing the most efficient techniques used in social media and business. Bob Pearson, former vice president, Communities and Conversations at Dell, is giving the Keynote presentation. Speakers from DirecTV, PitchEngine, Predictify and others will present social media marketing case studies as well. The Silicon Valley Brand Forum will host and moderate a panel discussion in the afternoon: Integrating Social Media into the Corporate Communications Mix.

Gravity Summit events are designed to educate and inform the business community on how to use social media to foster customer engagement, provide internal productivity tools and strengthen brands for businesses and entrepreneurs. Marketing and public relations professionals, small business owners, and advertising, corporate communications and C-level executives from companies all around the San Francisco Bay Area should plan to attend the event.