Gravity Summit CEO Beverly Macy was recently quoted in Bloomberg on the topic of how brands and companies should engage on Twitter. Social Network Eco-Systems have their challenges & opportunities for businesses; knowing how to best engage can be difficult. Here is short excerpt from the article:
Companies are trying to figure out the best balance, said Beverly Macy, who teaches social media classes at the University of California, Los Angeles.
“Are we going to be seen as in your face or are we going to be seen as helpful?” Macy said. “What are the rules of engagement? Companies are grappling with this right now, and they’re sorting it out in different ways.”
You can read the full Bloomberg article here.
Beverly is a treasure trove of knowledge and has been an instructor at the UCLA Extension teaching Social Media for the past 2 years. She will be imparting her knowledge, lessons learned and best practices in a educational fashion at the Gravity Summit Event at Stanford. We hope to see you there. Get your tickets before we sell out.
