Gravity Summit at Stanford: Social Media Marketing for Business: May 5, 2009

AGENDA

8:30 AM - Registration

9:00 AM - Welcome and Introductions Co-Hosts: Beverly Macy, Rodney Rumford
Setting the stage for a full day, Beverly and Rodney will introduce
the core concepts of social media, review the speaker agenda and
anticipated takeaways for the day.

9:15 AM - Social Media Marketing Overview, Beverly Macy
Beverly teaches Social Media Marketing at UCLA and works with clients
at all levels to understand how social media tools fit into the
traditional Integrated Marketing plan. To kick off the day, she will
discuss the state of the social media marketing landscape today,
giving best practice examples of how major brands are using Social
Media as a fast, efficient, and relatively low-cost way to get their
message directly to an audience. Learn how companies from all
industries are changing the ways in which they engage with their
customers and associates.

9:45 AM - KEYNOTE: Bob Pearson, Formerly VP, Communities &
Conversations, Dell Inc.
“How Social Media Will Transform the Fortune 500″
Based on his experience as the architect of Dell’s social media
efforts and innovative partnerships with technology partners, such as
Microsoft and Salesforce.com, Bob Pearson will describe the
capabilities of social media to transform how a company interacts with
its employees, learns from customers and, ultimately, how ecommerce
will evolve. He’ll share the real world applications and business case
studies of using Twitter and other social media tools at Dell, as well
as discussing the benefits and lessons learned from these efforts.
Join Bob as he shares his thoughts and insights on where the industry
is going, the role conversational marketing will play and how this
impacts your business today.

10:30 AM - Networking Break

10:45 AM - Using Twitter in Business, Rodney Rumford
“Twitter as a Business Tool”
Rodney is a major force in the Social Media world today. He will
discuss Twitter as a Business Tool; how you choose to use that tool
will be determined by what you want to use it for: ie. news
distribution, customer service, sales, branding, extending product
awareness, product launches, promotion, relationship building, etc.
Hear directly how Twitter is impacting businesses and marketing
campaigns in real time from an expert social media strategist.

11:30 AM - UNION-BULLETIN Alasdair Stewart, City Editor: Alasdair
Stewart, City Editor of the Walla Walla, WA Union-Bulletin
“Social media: The bridge from print to…”
Alasdair is a social media pioneer and is leading a traditional print
journalism staff into a multimedia future. Old-school media groups
have yet to unlock the power of social media. They focus on how tools
like Facebook and Twitter can be used to gather and disseminate news
but ignore the power of these tools to ’sell’ people on the news. At
the same time, these organizations are for many reasons notoriously
averse to marketing. Learn how social media is changing this at a price

12:00 PM - Networking Lunch

1:00 PM - DIRECTV: Charles E. Miller, Director, Social Media Strategy
“Using Social Media Tools to Drive Customer Loyalty and Retention”
Charles will discuss how and why DIRECTV chose to use Social Media to
drive customer loyalty and retention. Learn how putting social media
in your employees’ hands promotes open communications and equips them
with the best possible story to tell about your brand. Hear first hand
why DIRECTV believes that if you’re not joining the online
conversations about your brand, you’re ignoring your customers and
potential brand advocates.

1:45 - PITCHENGINE, Jason Kintzler, Founder and CEO
“How Social Media is Changing the Public Relations Ecosystem”
Jason is a former print and broadcast journalist turned PR expert and
now, savvy entrepreneur. Media delivery methods have changed
dramatically in recent years, but the PR industry has had trouble
keeping pace, until now. With new social web tools and tactics, PR
professionals have the opportunity to take their share of the
corporate marketing pie by being the champions of social media. By
reaching consumers, investors and media directly, brands don’t have to
rely solely on print ad campaigns to tell their story — They can tell
it themselves. It’s public relations in it?s purest form.

2:15 - PREDICTIFY, Michael Agnich, Co-Founder, CTO
“Leveraging the Wisdom of Crowds to Further Engage Target Markets and
Garner Brand Intelligence”
Is crowd wisdom hype or reality? Can it be monetized and, if so, how?
From polls to prediction markets to user-generated content sites, the
space is littered with consumer successes and business failures. Find
out how ‘wisdom-of-crowds’ platforms and sponsored prediction
challenges can help maximize customer engagement. Mike will use the
Doubleday Publishing case study to illustrate how crowd wisdom can
affect the bottom line.

2:45 Break

3:00 - 4:00 PM INDUSTRY PANEL -Moderator: Silicon Valley Brand Forum
“Integrating Social Media into the Marketing Mix”
Social Media is continuing to evolve - 3 out of every 4 US adults
online now are using social tools to connect and network. New,
easy-to-use social web tools are empowering anyone and everyone to
communicate. The communication channels are rapidly changing for
corporations. This disruption is causing some significant changes in
how companies will communicate with their employees and the market.
This panel focuses on how companies are integrating social media into
their marketing activities, what lessons they’ve learned, and how
these efforts have made them better able to serve their employees and
consumers.

4:00 PM - WRAP UP Beverly Macy, Rodney Rumford
“You’ve Learned A lot Today. How To Go Back To the Office and Impress
Your Boss?”
Discussion on how you can establish strategic objectives and ROI
targets for successful social media campaigns. Find out how to get
started in the Social Media world and move in the right direction to
meet your business objectives, plus for those companies with social
media strategies in play, how to further enhance your efforts and
increase results.

4:15 PM - Expert Q&A

4:30 PM - Adjourn

5:30 - FREE Cinco de Mayo TWEETUP Mixer in Palo Alto To Be Announced

DETAILS:
Date: Tuesday, May 5, 2009
Time: 8:30 - 4:30, please arrive early to start on time
Location: Stanford Faculty Center
Stanford Faculty Club Map & Directions:
http://www.stanford.edu/group/facultyclub/cgi-bin/

REGISTER: