Gravity Summit - Social Media Marketing for Business at Harvard August 31, 2009
Twitter and Social Media in Popular Culture

06.23.2009 – Beverly Hills, CA — Gravity Summit is pleased to announce the one day intensive social media marketing seminar to be held on Monday, August 31, 2009 at the Harvard Faculty Center Library in Cambridge, Mass.

Everyone’s buzzing about Twitter and social media, but most marketers are still wondering just how to use it. At Gravity Summit events attendees hear from their peers in business about best practices and lessons learned as they are immersed in a full day of information, education, networking, and conversation with peers.

The Gravity Summit at Harvard event will be unique in that we will be joined by people famous in their field of popular culture who are active on Twitter and in social media. Join Beverly Macy and Rodney Rumford and their celebrity speakers from entertainment, the news media, non-profits, sports and other areas of popular culture for this intimate one to one conversation. Gain insights on how Twitter and social media is being used by these celebrities and the impact it is having in their lives and industries.

Registration begins on Wednesday, June 24. Seating is extremely limited.

Gravity Summit events help bridge the gap between the new Social Media Marketing tools and the business community. We seek to help educate and inform marketing professionals, small business owners, advertisers, and c-Level executives, and others, about the exciting new marketing and communications landscape that is evolving daily.

Gravity Summit is the brainchild of New Media Visionary, Author and Strategic Consultant Rodney Rumford. Beverly Macy, CEO of Gravity Summit, also teaches Social Media Marketing for the UCLA Extension Executive Business and Management Division. Beverly and Rodney began hosting a series of high-powered social media marketing events scheduled for 2009 at the UCLA Faculty Center on February 25, 2009, and then again at Stanford on May 5, 2009 and just successfully completed UCI on June 22,2009.

You can register for the event here at early bird discounted pricing.

Gravity Summit is pleased to announce that Young & Rubicam’s Chief Insights Officer John Gerzema will be the opening keynote for the upcoming Social Media Marketing for Business event at the University of California, Irvine on June 22, 2009. Gerzema is the author of the bestselling book “The Brand Bubble,” that was named to the BusinessWeek Best Seller List and was hailed by AdAge as one of the “Books You Should Have To Read.”

The theme of John’s keynote is how marketers are reconnecting with their customers using social media. Attendees will learn firsthand about the four cultural values shifts shaping new consumer strategies and brand behavior. John will also demonstrate how marketers are reconnecting with their customers using social media, search, inventive pricing, distribution and ideas beyond traditional communications.

“My talk will focus on how consumers are changing as a result of the recession and how companies are employing a myriad of new creative strategies to reconnect to their new mindset. Consumers are rapidly changing, and many of the best companies are as well,” said John.

John is recognized as one of America’s early founders of Account Planning. He co-founded Account Planning at Fallon Worldwide in 1992 and was integral to its growth in the mid-90’s, when Fallon tripled in size, was named Advertising Age’s “Agency Of The Year” (1996), and earned an A+ management rating in ADWEEK (2004). His client experience includes Coca-Cola, BMW, McDonald¹s, Citibank, Sony in Japan and China, Nikon, and Nikon Digital.

Gravity Summit events help bridge the gap between the new Social Media Marketing tools and the business community. Additional speakers for the UC Irvine event on June 22 include Cisco Systems, Intuit, Domino’s, LinkedIn, Visible Technologies, and the SoCal Action Sports Network.

Tickets For Gravity Summit at UC Irvine

AGENDA

SOCIAL MEDIA MARKETING FOR BUSINESS AT
University of California, Irvine Faculty Club
Monday, June 22, 2009

Special Thanks to our TITLE Sponsors: TurboTax and Quicken
Special Thanks to our Key Sponsors: Cisco Systems; Visible Technologies and TweetPhoto

8:30 AM — Registration - Prepare for the day (please be on time)
Join us for a scrumptious breakfast and lots of networking.

9:00 AM — Welcome and Introduction
Co—Hosts: Beverly Macy, Rodney Rumford
Setting the stage for a full day, we’ll introduce the core concepts of social media and review the speaker agenda.

9:15 AM — Social Media Marketing Overview
Beverly Macy
Beverly teaches Social Media Marketing at UCLA and works with clients at all levels to understand how social media tools fit into the traditional Integrated Marketing plan. She will discuss the social media marketing landscape, giving best practice examples of how major brands are using Social Media as a fast, efficient, and relatively low-cost way to get their message directly to an audience. Learn how companies from all industries are changing the ways in which they engage with their customers and associates.

9:45 AM — AM KEYNOTE: Marketing Your Way Out of the Recession: How Marketers Are Reconnecting With Their Customers Using Social Media
John Gerzema, Chief Insights Officer and Brand Economist for Young & Rubicam and the author of the bestselling book, “The Brand Bubble”
John will set the tone for the day and share how marketers are reconnecting with their customers using social media. Hear firsthand about the four cultural values shifts shaping new consumer strategies and brand behavior. To each behavior, John will demonstrate how marketers are reconnecting with their customers using social media, search, inventive pricing, distribution and ideas beyond traditional communications. Learn how John has guided brand strategies to global business and creative acclaim. Learn more about his thoughts and the book here.

10:30 AM — Networking Break

10:45 AM — Using Twitter and PhotoSharing to Drive Business Results
Rodney Rumford: Founder of Gravity Summit
Rodney is a major force in the social media world today, and is frequently quoted in the media and published on the subject. He will discuss Twitter as a Business Tool; how you choose to use that tool will be determined by what you want to use it for: ie. news distribution, customer service, sales, branding, extending product awareness, product launches, promotion, relationship building, etc. He is also the CEO of TweetPhoto, a new photo sharing service and will discuss the value of photo sharing in customer engagement.

11:30 AM — DOMINO’S Case Study: Using Twitter, YouTube, Facebook to Drive Revenue in this Economy
Ramon De Leon (aka DPZRAMON), Operating Partner, Domino’s Pizza Chicago
As an owner of multiple Domino’s Pizza locations, DPZRamon will share how his stores are using social media platforms to THRIVE in this economy. –DPZRAMON will also discuss how social media has been a critical tool for communicating with customers during crisis situations, – we all recall the recent YouTube prank video - in addition to building brand awareness and increasing sales.
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12:00 PM — Networking Lunch

1:00 PM — PM KEYNOTE Building Passionate Communities Around Your Products
INTUIT, Christine Morrison Intuit Social Marketing Manager
Christine is a savvy brand marketer who has helped steer Intuit, one of America’s most admired companies with revenues topping $3 billion, to great success using social media to market its flagship tax software products. . What does Social Media have to do with taxes? Believe it or not, there are passionate users of TurboTax and Quicken and Christine’s keynote will outline how the company leveraged an integrated marketing and social media campaign, “FreeLoader Nation,” that included a new relationship with MySpace to build passionate communities around the products for the 2009 tax season Intuit’s hugely successful FreeLoader Nation campaign dished out access to the TurboTax Online Free Edition and other free stuff, including concerts with today’s hottest bands through MySpace Secret Shows, which boasts nearly 500,000 friends and offers members the ability to attend free performances by their favorite artists in small, intimate venues.

1:45 PM — SO CAL ACTION SPORTS NETWORK – How Online Collaboration is Helping Top Brands Capitalize on the Growing Action Sports Industry
Bryan Elliott, Chairman
Social media is more than just building brand awareness, it’s creating communities for businesses to collaborate, partner and generate cross-marketing and promotional opportunities. Learn from Bryan how members of SoCalAction Sports Network such as Boost Mobile, Best Buy and Microsoft are joining key influencers, experts and trend-setters in lifestyle marketing, Gen Y and the youth culture movement online to connect with one another and with their brand fans.

2:15 PM — VISIBLE TECHNOLOGIES – Ready to Join the Conversation Online? Tools for Reaching the Right Influencers
Blake Cahill, SVP of Marketing
Learn why companies such as DIRECTV are employing the TruCast(r) platform for social media analysis and participation in order to participate in the right conversations with the right influencers at the right time to bolster brands and grow revenue.

2:45 PM – Networking Break

3:00 PM — PANEL: Building and Managing Successful Online Communities
Moderator: Angie Swartz, Twitter Talk Radio
Lauren Kozak, SMM Manager for Britney Spears
Scott Gulbransen, SMM Manger for Intuit
Karen Sohl, Director Worldwide Corporate Marketing, Cisco Systems
Steve Patrizi, VP Sales and Marketing, LinkedIn
The emergence of social media has been happening for the last couple of years, but the importance of building communities online for brand awareness and increased revenue generation is just coming into focus. These new techniques are game-changing to every traditional discipline and strategy in marketing and public relations. This prestigious group of panelists have earned every scar they have through real world experience, and that has resulted in them becoming sharp practitioners in the largely uncharted territory of social media. This panel will explore the art of managing social communities and how this relates to media relations, branding management, employee interaction with social media, and executive, crisis, and internal communications.

4:00 PM – How to Get Started, Which Tools to Use.
Beverly Macy, Rodney Rumford
Discussion on how you can establish strategic objectives and ROI targets for successful social media campaigns. Find out how to get started in the Social Media world and move in the right direction to meet your business objectives.

4:15 PM – Expert Q&A

4:30 PM — Adjourn
Prepare to put your new knowledge into action! Your brain is going to feel very, very full.

5:30 –TWEETUP / MeetUp at Bistango’s in Irvine Sponsored by Visible Technologies, Inc.

Get Your Tickets For Gravity Summit at UC Irvine Now

We are Pleased to announce Gravity Summit at the University of Southern California at Irvine:SOCIAL MEDIA MARKETING FOR BUSINESS

Monday June 22, 2009

SOCIAL MEDIA MARKETING FOR BUSINESS

WHO ATTENDS: Marketing Professionals, Small Business owners, Advertisers and Corporate Communications Executives, Public Relations, C-Level Executives

DATE: Monday, June 22, 2009 8:30 – 4:30

REGISTRATION: Full Day Includes Lunch $439, $389 Earlybird

LOCATION: University of California, Irvine. University Club

SEMINAR FOCUS: Social media is a fast, efficient and relatively low-cost way to get your message directly to an audience, but the variety of available tools can be intimidating. Blogs, podcasts, Twitter, online video and social networks each present intriguing opportunities for customer engagement. But successful social media campaigns start with defining strategic objectives and ROI targets.
Join Beverly Macy and Rodney Rumford and their guests of expert social media marketing practioners in this classroom-like setting, as they share their secrets for getting initiatives off the ground and pointed in the right direction.

SPEAKERS –John Gerzema, Chief Insights Officer, Young and Rubicam Brands; Author The Brand Bubble
–Other speakers to be announced

SPONSORSHIP OPPORTUNITIES: Contact Beverly Macy 310-860-4788 or Beverly@gravitysummit.com

REGISTER Now for Early Bird Pricing of $389 and save $50:

SOCIAL MEDIA MARKETING FOR BUSINESS
AT STANFORD UNIVERSITY
Tuesday, May 5, 2009 Stanford Faculty Club

8:30 – Registration

9:00 AM — Welcome and Introduction
Co—Hosts: Beverly Macy, Rodney Rumford

Setting the stage for a full day, Beverly and Rodney will introduce the core concepts of social media, review the speaker agenda and anticipated takeaways for the day.

9:15 AM — Social Media Marketing Overview, Beverly Macy

Beverly teaches Social Media Marketing at UCLA and works with clients at all levels to understand how social media tools fit into the traditional Integrated Marketing plan. To kick off the day, she will discuss the state of the social media marketing landscape today, giving best practice examples of how major brands are using Social Media as a fast, efficient, and relatively low-cost way to get their message directly to an audience. Learn how companies from all industries are changing the ways in which they engage with their customers and associates.

9:45 AM — KEYNOTE: “How Social Media Will Transform the Fortune 500”
Bob Pearson, President, Blog Council, formerly VP, Communities & Conversations, Dell Inc.
Based on his experience as the architect of Dell’s social media efforts and innovative partnerships with technology partners, such as Microsoft and Salesforce.com, Bob Pearson will describe the capabilities of social media to transform how a company interacts with its employees, learns from customers and, ultimately, how ecommerce will evolve. He’ll share the real world applications and business case studies of using Twitter and other social media tools at Dell, as well as discussing the benefits and lessons learned from these efforts. Join Bob as he shares his thoughts and insights on where the industry is going, the role conversational marketing will play and how this impacts your business today.

10:30 AM — Networking Break

10:45 AM — “Twitter as a Business Tool” Rodney Rumford

Rodney is a major force in the Social Media world today. He will discuss Twitter as a Business Tool; how you choose to use that tool will be determined by what you want to use it for: ie. news distribution, customer service, sales, branding, extending product awareness, product launches, promotion, relationship building, etc. Hear directly how Twitter is impacting businesses and marketing campaigns in real time from a visionary social media strategist. He is also the Co-Founder of www.tweetphoto.com

11:30 AM — “Social media: The bridge from print to…”
Alasdair Stewart, City Editor of the Walla Walla, WA Union-Bulletin
Alasdair is a social media pioneer and is leading a traditional print journalism staff into a multimedia future. Old-school media groups have yet to unlock the power of social media. They focus on how tools like Facebook and Twitter can be used to gather and disseminate news but ignore the power of these tools to “sell” people on the news. At the same time, these organizations are for many reasons notoriously averse to marketing. Learn how social media is changing this at a price

12:00 PM — Networking Lunch

1:00 PM — “Using Social Media Tools to Drive Customer Loyalty and Retention” Charles E. Miller, Director, Social Media Strategy, DIRECTV
Charles will discuss how and why DIRECTV chose to use Social Media to drive customer loyalty and retention. Learn how putting social media in your employees’ hands promotes open communications and equips them with the best possible story to tell about your brand. Hear first hand why DIRECTV believes that if you’re not joining the online conversations about your brand, you’re ignoring your customers and potential brand advocates.

1:45 - “How Social Media is Changing the Public Relations Ecosystem”
Jason Kintzler, Founder and CEO, PITCHENGINE
Jason is a former print and broadcast journalist turned PR expert and now, savvy entrepreneur. Media delivery methods have changed dramatically in recent years, but the PR industry has had trouble keeping pace, until now. With new social web tools and tactics, PR professionals have the opportunity to take their share of the corporate marketing pie by being the champions of social media. By reaching consumers, investors and media directly, brands don’t have to rely solely on print ad campaigns to tell their story — They can tell it themselves. It’s public relations in it’s purest form.

2:15 -”Leveraging the Wisdom of Crowds to Further Engage Target Markets and Garner Brand Intelligence”
Michael Agnich, Co-Founder, CT0, PREDICTIFY
Is crowd wisdom hype or reality? Can it be monetized and, if so, how? From polls to prediction markets to user-generated content sites, the space is littered with consumer successes and business failures. Find out how ‘ wisdom-of-crowds’ platforms and sponsored prediction challenges can help maximize customer engagement. Mike will use the John Grisham/Doubleday Publishing case study to illustrate how crowd wisdom can affect the bottom line.

2:45 Break

3:00 – 4:00 PM — “Integrating Social Media into the Marketing Mix”
INDUSTRY PANEL – Cisco, Facebook, DIGG, SixApart
Moderator: Steve Farnsworth, Silicon Valley Brand Forum
Social Media is continuing to evolve – 3 out of every 4 US adults online now are using social tools to connect and network. New, easy-to-use social web tools are empowering anyone and everyone to communicate. The communication channels are rapidly changing for corporations. This disruption is causing some significant changes in how companies will communicate with their employees and the market. This panel focuses on how companies are integrating social media into their marketing activities, what lessons they’ve learned, and how these efforts have made them better able to serve their employees and consumers.

4:00 PM – WRAP UP “You’ve Learned A lot Today. How To Go Back To the Office and Impress Your Boss”
Beverly Macy, Rodney Rumford
Discussion on how you can establish strategic objectives and ROI targets for successful social media campaigns. Find out how to get started in the Social Media world and move in the right direction to meet your business objectives, plus for those companies with social media strategies in play, how to further enhance your efforts and increase results.

4:15 PM – Expert Q&A

4:30 PM — Adjourn

Don’t miss the groundbreaking event. Get your Tickets For Gravity Summit at Stanford

5:30 - FREE Cinco de Mayo TWEETUP
Zibibbo’s, 430 Kipling St., Palo Alto
Phone: 650/328-6722